KEEP MOVING FORWARD
Advocacy -- Resources
APRIL 2026
This advocacy campaign has been developed to support a unified, sector-wide voice for long-term care—raising awareness, building understanding, and encouraging meaningful action. As pressures on nursing homes continue to grow, this initiative focuses on highlighting the realities facing residents, families, and staff, while reinforcing the need for sustained investment and stability across the system. Through clear, consistent messaging and shareable materials, the campaign aims to strengthen public support, engage families and care teams, and encourage constructive dialogue with decision-makers. Together, these tools are designed to help every nursing home communicate the same core message: progress has been made, but continued momentum is essential to ensure a strong, sustainable future for long-term care.
Our marketing team has developed a collection of ready-to-use marketing materials to help you easily share and support this campaign across your own channels. These assets can be used on your social media platforms, in internal newsletters, on your website, or in email communications with staff, residents, and families. We also encourage you to help amplify the message by engaging with NHNSA’s social media posts—liking, commenting, and sharing them on your own pages helps extend our reach and ensures a stronger, more unified voice across the sector.
SOCIAL MEDIA IMAGES
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POSTER
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